The Psychology of Colour
Have you ever entered a room and realised that its colours trigger an emotional response?
A dark and heavy red colour scheme can ignite energy; a neutral colour scheme can conjure up
tranquillity. This is because colours are closely linked to our emotions.
Colour psychology is heavily used in branding and marketing to sway you into buying. It’s also
a cleverly used tool in interior design to impact your mood. Different shades of colour parallel
different emotions, so when debating which hues to select for your interior, it’s vital to think
about the atmosphere you’re creating.
This post will discuss colours and their emotive effects, helping you to curate the vibe of your space.
Blue is one of the strongest colours of the spectrum. Bold hues, such as navy blue,
are perfect for evoking feelings of confidence. Lighter hues are linked with qualities
like peace, loyalty, trust and calm. Blues are great for bedrooms, living spaces and
bathrooms – spaces in which you want to relax.
Grey is the most versatile colour and belongs to a range of personalities. It encourages
feelings of solidity, intelligence and security. It’s also believed to instil composure
and calm, qualities that are ideal for a family home. Currently, grey is very on trend,
providing a sleek backdrop to dress up with furniture.
Red is a daring colour to work with. Both dramatic and energetic, it’s said to be one
of the most powerful of colours when it comes to rousing emotions. Often coupled with
sentiments such as passion, energy and excitement. Red is perfect for channelling a traditional
aesthetic or a pop-art feel.
Black is one of life’s go-to colours. Whether you’re unsure of what to wear or which colour
sofa will fit your living space, black is a fail-safe and always promises sleek sophistication.
Never dating and with a contemporary appeal, black excels in modern and industrial settings.
Purple is associated with depth and creativity, which are linked to a wealth of wonderful emotions.
Light and mid versions of purple fit particularly well in a feminine space, with deeper shades
evoking a more masculine feel. Purple conveys regal charm, luxury and really brings a presence to a space.
Brown fosters feelings of relaxation and comfort. It’s a popular colour choice for homes
as it’s inviting and brings forward sentiments of cosiness and companionship.
A neutral brown hue is said to be a symbol of stability, support and structure.
Browns lend themselves well to areas such as kitchens and living spaces.
Both tasteful and timeless, browns are a canvas for family gatherings.
Due to its association with little girls’ rooms, pink is woefully underestimated.
A delicate hue speaks of love, nurture and femininity. Tones of pink are comforting,
making them favourites for bedrooms.
However, done properly, pinks can be transferred to a living space. Be bold and take
a chance on pink by opting for refreshing patterns tied with sleek, bold furniture.
Conjuring thoughts of growth, balance and restoration, green oozes positivity.
Shades of green make an almost instantaneous mental connection to the natural world.
Using green is a great way of bringing some of the outdoors indoors, especially if your home
is in a built up city. It’s an ideal wall colour in spaces in which you need to open your mind,
such as home studies and kitchens.